Empowered Africa
|Digital Marketing Manager
Ilorin, Kwara State, Nigeria
Summary
Directed digital marketing strategies and content initiatives to significantly expand online presence and drive revenue growth for a non-profit organization.
Highlights
Designed and executed a comprehensive content plan that successfully grew the organization's audience to over 10,000 followers across Facebook, Instagram, and YouTube platforms.
Conducted a thorough audit of the organization's website SEO, implementing strategic optimizations that resulted in a 30% increase in organic web traffic.
Reviewed and rewrote marketing communication captions and copy, directly contributing to a 25% increase in overall revenue through enhanced engagement and conversion rates.